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SAMPLES OF WORK
Remember that these are actual pieces of work and are under
copyright.
The #1 Strategy For Writing Excellent
Copy
This is an easy way to get your sales letter
ready for your website in record time.
To to this I have to let you into a little
secret. Some of the most renowned copywriters don't create their
copywriting masterpieces from scratch because that would take far
too long and far too much effort.
No, they have a swipe file of past successful
ideas and sales letters that have pulled in millions of dollars.
They simply 'steal' and recycle successful sales literature and some
of them charge a fortune for it!
But they know that they are more likely to
create a money creating a sales letter this way rather than wasting
precious time and resources on creating a brand new piece that has a
higher possibility of failure.
So that means even the best marketers and
copywriters create copy that fails. It just proves that failure
happens to us all at some time. Thus copywriters are intelligent
enough to borrow from past successes to make future successes more
likely.
So how would you implement this in your web
copy?
I'd better make it clear I'm not telling you to
copy other people's sales literature word-for-word – thats
plagiarism, illegal and we don't want to go there. 'Steal' in this
sense means 'model'. Model your site on past successes.
Okay, so how do you find the top successes in
your niche?
Go to your favorite popular search engine like
Yahoo.com or Google.com and do a search on the product or service
you're selling.
Example: If you are selling a dog training
manual, search through the top ranking sites and look at them. You
need to study the layout, format and copy. Then you can rewrite your
website copy based on these existing successful websites.
Its best to take a combination of sites and
take bits from each of them, rather than just rewriting ideas from
just one source.
To ensure that a particular site is successful,
pick websites with well known names, as you can safely assume that
site has good copy.
Or if you are not sure that a particular sales
letter is worth modeling your site on – read it. If you read the
page and it convinces you to buy the product or at least consider
it, you can be sure thats it's good copy.
This is not only a fast way to create your
sales letter but you also have a better chance at success as
modeling successful websites means you should have similar levels of
prosperity.
Even if you just remodel your headline from a
successful site for a product like yours, you could double your
sales overnight! This headline would be already tested from the
original site so you know in advance that it works.
If a headline doubles your sales, just imagine
what a few other changes based on a successful tested website could
do. Best of all the changes would only take a few
minutes.
This strategy works for the best marketers and
copywriters and there is no reason why it shouldn't work for you.
Its easy, its simple and rolls in the profits. Why work too hard and
suffer too many trials and errors when this strategy is at your
finger tips.
You can use this strategy for writing adverts,
articles, emails and practically all you marketing literature.
Remember it and use it well.
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