When Michael reads a book, he does enjoy it, but he can’t help but notice the many grammar and spelling errors. He just ends up itching to edit writing of all types!
He’s what you would call a pernickety perfectionist!
I’m sure he is not the only one.
Incorrect grammar and spelling can influence a person’s decision to buy from you, or sign up to your list, or even to trust you. They may think that your lack of attention to detail reflects on how you will treat them as a customer.
The need to edit your work is imperative, as first impressions last – it needs to be good as soon as it hits the web.
If we have been working all day on something, we find that it’s a waste of time to edit the writing on the same day, as a tired mind does not do a good job. We will wait to the following morning and edit the work (or edit your work) with a fresh mind.
The need to edit writing is important and it’s one of the things we pride ourselves on being able to provide our clients with, on all the pieces of content we create.
I thank God for my husband – the eagle eyed editor.
He’s the proof in the pudding.
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